Simon is widely acclaimed for his expertise in transactions involving a significant intellectual property component, including licensing, technology transfer, franchising, e-commerce and distribution deals both in the UK and internationally. He also regularly advises on contractual disputes arising from IP and technology transactions as well as competition law issues relating to commercial agreements.
He works with a broad range of brand and innovation-led businesses including fashion, personal care, consumer goods, engineering and software. Much of his work has an international element.
He is known for his highly commercial, down to earth approach. He is ranked as a leader in the field for transactional intellectual property work in the legal directories. Reporters have commented that “his reports are crystal clear and his commercial advice is bang on. He always knows the best strategy for moving forward.”