Sergio Lascia

Pirelli

C4: Best IP Strategies for Value Creation

Coronado E1 & E2

The workshop will address: Best and worst strategies to identify and protect most valuable assets? Why a company should or should not have a reward system for its inventors and their managers? Emerging trends to create value from intellectual capital. Case studiesĀ  (small and large companies including, HP, Exxon, Chevron, Conoco, BP, Shell, etc – […]

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