Moderator: Dr. Stefan Völker

Partner, Gleiss Lutz (Germany)

Stefan has long standing experience in intellectual property law. His practice focuses predominantly on trademarks and ranges from strategic advice regarding brand creation and selection, to comprehensive support during the prosecution stage as well as representation in trademark conflicts. Stefan also advises in the areas of unfair competition, copyright and media law. Stefan studied at the University of Tübingen. He has been a partner at Gleiss Lutz since 1994. He is a member of the Expert Committee for Competition and Trademark Law of the German Association for the Protection of Intellectual Property and Copyright (GRUR), the Publications Committee of the International Trademark Association (INTA), the Famous and Well-known Marks Team at MARQUES, he is also co-chair of the Trademarks, Designs and Merchandising Committee of the Licensing Executive Society International (LESI) and member of the International Association for the Protection of Intellectual Property (AIPPI).

D2: Innovative Brand Protection Strategies Improve the Bottom Line

Regatta B/C

Non-traditional trademarks are gaining increasing importance for more comprehensive protection of companies’ modern brand and corporate identity, the most important being 3D-marks (especially product shapes, but potentially also storefronts, shop designs etc.) and colour marks. While an ever-growing number of countries has expanded the scope of permissible trademark forms to be registered, there are still considerable practical challenges both […]