Mike Hoefflinger

Mike Hoefflinger

Director of Global Business Marketing, Facebook, 2009-2015

Mike Hoefflinger has 25 years of marketing and product experience in Silicon Valley. After working directly for Andy Grove at Intel and as general manager of the Intel Inside program, Hoefflinger moved to Facebook to serve as Head of Global Business Marketing working with Sheryl Sandberg and Mark Zuckerberg. During his nearly seven years there, the teams he built helped dramatically grow the advertising business during Facebook’s unprecedented rise to global influence.

He is now an executive-in-residence at XSeed Capital and author of Becoming Facebook, which earned the 2017 Beverly Hills Book Award for Business. Hoefflinger has been featured on Bloomberg TV, SiriusXM, Forbes, the LA Times, HuffPo, Bloomberg Businessweek, Business Insider, Recode, TechCrunch, VentureBeat, Business News Network, Cheddar TV, CEOWorld magazine, KGO Radio, and many others.

A1: Plenary Session Keynote Address Think You Know Facebook’s Story …Think Again, and Learn Along the Way

Coronado A/B/C

In the eight years between 2009 and 2016, Facebook went from an also-ran to a world-influencing juggernaut that had grown its users by ten times and revenue by 100 times. Hoefflinger was at Facebook during that time and can dissect what happened, how it happened, and what we can learn from it with an insider’s […]

Plenary
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