Mark Chong

Senior Manager, Integrated Brand Marketing, Hologic, Inc.

Mark Chong is currently a Senior Manager, Integrated Brand Marketing at Hologic, Inc and has a background in bioengineering. Mark is a performance marketer with experience in driving brand adoption, preference and awareness to healthcare professionals and consumers. Mark delivers multi-channel integrated marketing campaigns on early detection of STDs and prevention of cervical cancer.

J5: Brand Contribution: Building, Protecting and Leveraging Brand Assets

Regatta A

While brands exist all over, only some brands truly add value to their organizations. Powerful brands serve as a promise to consumers enabling brand owners to achieve greater sales, reduce costs and achieve substantial competitive advantages. The presentation will cover the core tools of building and managing valuable brands. The panelists will present tools for […]