Jaime Lemons

Head of Trademarks, Nike

D2: Innovative Brand Protection Strategies Improve the Bottom Line

Regatta B/C

Non-traditional trademarks are gaining increasing importance for more comprehensive protection of companies’ modern brand and corporate identity, the most important being 3D-marks (especially product shapes, but potentially also storefronts, shop designs etc.) and colour marks. While an ever-growing number of countries has expanded the scope of permissible trademark forms to be registered, there are still considerable practical challenges both […]