Charmaine Koo

Charmaine Koo

Deacons (Hong Kong)

Charmaine is the Co-Head of Deacons’ Intellectual Property Department and the Head of IP Litigation and Enforcement, Commercial IP and Entertainment and Media Practice Groups.

Charmaine obtained a B.Sc. degree in Biology from the University of Toronto, followed by a Bachelor of Law degree from Queen’s University. She then went on to obtain a Masters in Law from University of Cambridge and a Certificate in Intellectual Property Law and Practice from University of Bristol.

Charmaine advises on all aspects of commercial IP, including the structure and documentation of complex commercial transactions, licensing, franchising, distribution, cobranding as well as IT, technology, media, entertainment and advertising agreements. She also has extensive experience advising on copyright, data protection and personal data privacy. Charmaine represents many of the world’s leading brands, advertising agencies, entertainment businesses, ISPs and content providers in relation to a wide range of innovative IP or internet issues.

Charmaine’s practice covers all aspects of IP work including anti-counterfeiting strategies and enforcement of IP rights. She advises on complex IP enforcement advice, litigation and arbitration. She has won a number of high profile court cases resulting in ground-breaking decisions in the Hong Kong IP field.

She has won many accolades including being selected as the finalist of the Dispute Resolution Lawyer of the Year by Asian Legal Business Hong Kong Law Awards (2017), ranked as World’s Top 250 Women in IP by Managing IP, Band 1 Leading IP Individual by Chambers and Tier 1 Leading IP Individual by Legal 500. She is the President of Licensing Executives Society of China, Hong Kong Sub-Chapter in 2017.

D2: Innovative Brand Protection Strategies Improve the Bottom Line

Regatta B/C

Non-traditional trademarks are gaining increasing importance for more comprehensive protection of companies’ modern brand and corporate identity, the most important being 3D-marks (especially product shapes, but potentially also storefronts, shop designs etc.) and colour marks. While an ever-growing number of countries has expanded the scope of permissible trademark forms to be registered, there are still considerable practical challenges both […]