Moderator: Brian Buss

Principal, Nevium Intellectual Property Solutions

Brian Buss is a principal at Nevium Intellectual Property Solutions, based in San Diego. Nevium provides the IP industry with a visionary approach to explaining the economic impact of patents, trademarks, copyrights, brands and intangible assets. We are a leader in IP valuation and damages through our experience providing solutions for litigation and valuation clients, a trailblazing approach to IP analysis, and a focused drive to solve IP-driven questions. Brian is a Chartered Financial Analyst (CFA), Certified Patent Valuation Analyst (CPVA) and has 25 years experience serving clients around the world.

J5: Brand Contribution: Building, Protecting and Leveraging Brand Assets

Regatta A

While brands exist all over, only some brands truly add value to their organizations. Powerful brands serve as a promise to consumers enabling brand owners to achieve greater sales, reduce costs and achieve substantial competitive advantages. The presentation will cover the core tools of building and managing valuable brands. The panelists will present tools for […]